Was Michael B. Jordan's ‘J'ouvert’ rum cultural appropriation or a missed opportunity for...

American actor Michael B. Jordan speaking at the 2017 Comic Con International for ‘Black Panther,’ at the San Diego Convention Center, San Diego, California. Photo by Gage Skidmore on Flickr, CC BY-SA 2.0. After African American actor Michael B. Jordan launched his new rum brand on Juneteenth, the day that commemorates the emancipation of enslaved people in the United States, social media users from Trinidad and Tobago besieged the internet with cries of “cultural appropriation” over the rum's name. J'ouvert (from “Jour Ouvert”: literally “the opening of the day”), or the more Creolised “Jouva...