Tweet of the Week #137: Top Japanese Teen Trends in 2021

Social media influences teen trends worldwide, and Japan is no exception. Today, Japanese teens’ top personalities are TikTokers. If an artist wants to be number one, their songs need to be a hit on TikTok. A recent survey by the marketing company Mynavi revealed top-ranking trends, products and words among teenage Japanese girls in the first half of 2021 come from YouTube and TikTok. Twitter and Instagram are quickly becoming less popular. We older folks might struggle with the latest fads, but it’s nothing Google can’t help us with. Mynavi’s 2021 teen survey2021年10代トレンド調査(マイナビ)「はにゃ?」「推しグラス」*...